About James

With a career spanning more than 25 years, James is a prominent leader in the beauty industry after a diverse career working for retailers like Harvey Nichols, SpaceNK and Selfridges, as well as brands including Clinique, Bliss, MAC, Dior, and Kate Somerville (Unilever Prestige).  Most recently, James served as the CEO of Zelens, a cutting-edge premium skincare brand. Here, he orchestrated a comprehensive 360-degree relaunch to revitalise the 15 year old brand, to appeal to today’s consumer, achieving significant YOY growth. James's expertise lies in brand building and strategic planning, to drive profitable growth. His consumer-centric approach, innovative strategies, and understanding of market dynamics has consistently delivered results for the brands he has worked with.​