BRand management

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When operating internationally, representation matters.

I ensure your brand is accurately and credibly represented with partners, retailers, and agencies — protecting your equity and positioning at every level.

Typical work includes:

• Acting as the primary commercial liaison for brand partners
• Presenting brand strategy and performance to retailers and distributors
• Supporting trade events, launches and partnership negotiations
• Maintaining alignment between global HQ and local markets

Outcome: professional, consistent representation that reinforces your brand story and builds long-term trust.

Every market operates differently in pace, partners, consumers and culture.

Country Management ensures that your brand is represented consistently and performs effectively in each one.

Typical scope includes:

• Overseeing brand operations and sales performance in-market - Including; recruitment, HR, Training
• Coordinating distributors, fulfilment partners, retailers and agencies
• Managing pricing, promotional activity and local marketing
• Ensuring compliance with brand standards and strategy
• Providing regular commercial and performance reporting

Outcome: a clear, controlled view of a market’s performance, with local execution aligned to global strategy.

Successful brand management depends on great relationships, built on clarity, mutual trust and accountability.

I help develop and maintain productive partnerships that deliver real results.

Typical work includes:

• Distributor, retailer and agency relationship management
• Attending quarterly business reviews and joint planning sessions
• Contract and terms negotiations
• Conflict resolution and partner evaluation frameworks

Outcome: strong, transparent partnerships where both sides win. 

Unlike Country management and Brand representation, this role sits as an intermediary between the 2 parties to ensure the best possible outcome. Internal resource is required to ensure any sales and marketing materials are available upon request. 

Commercial agreements set the tone for how your brand is handled, and how profit is shared.

I help brands structure and negotiate contracts that protect value while enabling sustainable growth with partners.

Typical work includes:

• Distributor and retailer contract negotiation
• Terms of trade, pricing and margin structures
• Performance clauses and brand protection mechanisms
• Renewals, extensions and exit planning

Outcome: fair, strategic agreements that support your brand’s commercial goals and protect your reputation in-market.